Crossroads Care Center | Business Branding
[2 x 3.5 Double-Side Business Card] [2×3.5 Double-Side Appointment Card] [8.5×11 Letterhead] [Business Envelopes] [Donation Mailer]
[CrossroadsPregnancy.org]
The executive director at Crossroads approached Character Eight in the spring of 2016 to begin rebranding the organization – Crossroads Pregnancy Center – to what is now known as Crossroads Care Center. The non-profit organization began in 1984, and needed many modern branding updates after over twenty years of community involvement.
Character Eight created a new logo for Crossroads Care Center as well as several branding pieces to accommodate the organizations desire for a new modern look. The target client of the organization is young women and men – high school to college graduates – who have recently found themselves in a life crisis situation. New colors and fonts paired with an updated design layout made for many perfectly modern marketing pieces for the companies next several years in their community.
Crossroads Care Center is a non-profit, Christian organization that is dedicated to assisting abortion-vulnerable women and men involved in a crisis pregnancy, to choose life for their unborn children. Toward that end, they are also committed to encouraging godly sexual attitudes and practices in their community.
