The Traveling Storyteller | Brand Development
[Logo Creation]
[2 x 3.5 Double-Side Business Card] [8.5×11 Marketing Flyer]
Stacey Connor, The Traveling Storyteller, is an enthusiastic teacher who enjoys traveling with her husband and sharing her personal experiences of over 35 countries through educational storytelling. Stacey invites her audiences to join her on travel adventures to various countries through photographs, personal stories, humor and historical facts.
Character Eight developed an engaging and recognizable brand for Stacey’s speaking opportunities where she teaches life lessons through her experiences in world travel. Stacey has been sharing these lessons through personal conversation and substitute teaching opportunities for over 25 years, but desires to share her travel talks full-time in a larger variety of venues.
Stacey’s brand, The Traveling Storyteller, represents her personal travel experiences, storytelling abilities, and her inviting and vibrant personality. The logo developed by Character Eight appears in a whimsical script font paired with notable marks of world travel and storytelling – the airplane and quote bubble. The light and inviting color palette that was chosen depicts both water and sunset tones and has become the eye-catching visual identity for Stacey Connor, The Traveling Storyteller.
Along with the brand logo, Character Eight also developed marketing material for The Traveling Storyteller. The business cards and marketing flyer express the vibrancy and excitement of Stacey’s personality while remaining true to her brand. The target audience for The Traveling Storyteller’s marketing is school teachers, group organizers, and trip leaders who desire knowledge of foreign lands and valuable life lessons for their team or student group. The informational flyer cleanly demonstrates Stacey’s love for travel through photographs and personal details and invites leaders and teachers alike to contact Stacey for an engaging travel talk.