Grafted-In Software & Design LLC | Spring 2016
[GraftedInDesign.com]
Grafted-In is a local software company specializing in SEO, website redesign, and online marketing. Their main objective is to help their clients increase targeted traffic to their websites and social media accounts through website optimization. Their logo needed an update as the company began focusing more heavily on search engine optimization and marketing.
In early 2016, Grafted-In came to Character Eight for a logo redesign. Their old logo didn’t project the main goal of their business – to increase traffic to their clients sites. The tree mark depicted the image of being “grafted in”, but didn’t really hit home the SEO side of their work.
We stuck with the same color scheme but created a more modern mark and type treatment for more current logo feel. While depicting Grafted-In’s objective and the company as a whole, the rebrand included a mark that could stand alone and be recognized on its own. Within the increasing data arrow of the G is a slight data graph. This subtlety ensures viewers that this company is about numbers, data, and taking their customers to the next level.